BACKSTAGE Summer Lookbook
Summer is always about brightness, transformation, colour, and glow. It’s a season that inspires experimentation — in everything, from wardrobe to beauty looks.
So it’s no surprise we created a Summer Lookbook inspired by the season itself — by everything we love about it: juicy berries, the sea, flowers, and saturated tones. All these ideas were brought to life by our talented artists Olya Semida and Marina Kruk.
WET EFFECT
The Wet Effect — that fresh, just-out-of-the-sea look — evokes the feeling of effortless lightness, summer breeze, and sun-kissed skin. It’s more than just a hairstyle; it’s the essence of that long-
awaited holiday feeling.
RED LIPS
Juicy berries — that’s what we all long for every summer. Their vivid, saturated hue perfectly complements the natural colour of the lips, adding that bold, radiant summer vibrancy.
PINK LIPS & CHEEKS
In summer, we’re surrounded by flowers — their soft, delicate tones are truly inspiring. They bring to mind natural, nude-style make-up that fits any event, mood, or sunset moment.
WAVY HAIRSTYLE
Sooner or later, it’s that moment when your hair starts to curl from the humidity — and it’s irresistibly beautiful. Soft, wavy hair reflects the summer mood of freedom, relaxation, and refresh.
