AT BACKSTAGE BEAUTY & REFRESH, WE TRUST THE BRAND
IAM4U.
IAM4U is a professional Italian haircare brand. Its products are designed with a focus on natural ingredients and innovative formulas to help you achieve salon-quality results at home.
Together with our stylists and the LUCE ritual, your hair will go through a complete restoration and renewal process.
OUR RECOMMENDATIONS FOR YOUR AT-HOME HAIRCARE ROUTINE:
- LUCE Luxury Deep Cleansing Shampoo – deeply cleanses the hair and scalp, preparing them for restoration.
- LUCE Fill Up Spray – infuses the hair with proteins and amino acids, strengthening the structure along the entire length.
- LUCE Reconstructor Treatment – rebuilds the hair from within, restoring density, elasticity, and shine.
- LUCE Glow Serum – preserves radiance, protects against external factors, and completes the care routine with a flawless finish.
- iPigments Toner – gently neutralises unwanted tones, giving your colour purity and harmony.
Our BACKSTAGE specialists will always select the perfect care routine for you — personalised for your unique hair type.
All that’s left for you to do is visit one of our 15 BACKSTAGE salons and let us take care of your shine! ✨