New Brand at BACKSTAGE: What Makes Israeli Haircare Dr.Sorbie Stand Out 

11/08/2026
The BACKSTAGE product lineup now features the new Israeli brand Dr.Sorbie. This professional haircare line was created by stylists and trichologists to target the internal structure of the hair.

Approach & Formulas

Dr.Sorbie formulas are free of harsh sulfates, parabens, or heavy silicones that build up over time and weigh down strands.
The core of these products consists of plant proteins, amino acids, and oils. Thanks to their molecular structure, the active components penetrate deep into the hair shaft and fill in structural gaps.

Key benefits:

  • Hair feels denser and stronger to the touch.
  • Results don’t wash away after the first shampoo, offering a cumulative effect.
  • The scalp stays clean while hair retains its natural volume.

When BACKSTAGE Stylists Recommend Dr.Sorbie

This care treatment is tailored to your hair’s specific needs:
  • After lightening or frequent coloring — eliminates dryness and brittleness, restoring elasticity.
  • For porous and curly strands — tames unwanted frizz and makes hair manageable.
  • For fine hair — adds density without weighing it down.
  • For a sensitive scalp — gently cleanses and reduces irritation.

Combining Salon & Home Care

The best results come from a two-step system:
  1. In the salon: Your stylist conducts a diagnosis and performs a restoration treatment using a customized protocol.

  2. At home: To maintain the effect, the stylist selects a foundational routine—a sulfate-free shampoo, a mask, and leave-in heat protection.

You can try the Dr.Sorbie treatment or purchase home care products at any BACKSTAGE salon location.

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