Why the Sun “Eats” Hair Color and Which Professional Lines Will Save Your Perfect Shade in the Heat
Leaving the salon with a flawless color, only to discover after a week at the beach that your expensive cool blonde has turned brassy, or your deep, dark shade has faded and washed out, is every girl’s ultimate nightmare. In the summer, colored hair faces a double onslaught: ultraviolet rays literally destroy artificial pigment, while high temperatures accelerate its washout. Delicate blondes and vibrant dark tones are especially quick to lose their lustrous finish.
Here is how to lock in color and bring back a juicy, radiant shine to your hair, explained by Kateryna Fomina, Art Stylist at BACKSTAGE LYPKY:
“For colored hair, the main enemies in summer are UV rays, sea salt, chlorine, and overheating. When the sun destroys the lipid layer, the pigment simply has nothing to hold onto inside the hair shaft. However, you can protect your color if you timely switch your home care routine to specialized lines designed for extreme summer conditions.”
To keep your flawless coloring results, Kateryna recommends these proven professional lines:
For blondes: The absolute leaders are the Kérastase Blond Absolu line (which deeply hydrates and neutralizes unwanted brassy undertones) and the Soul Color line by Braé, which acts as a powerful shield for lightened hair.
For dark and vibrant shades: L’Oréal Professionnel Vitamino Color is a perfect match, alongside specialized colored hair lines from premium brands like Kevin.Murphy and Newsha.
The art stylist also emphasizes the ultimate summer taboo: during this period, it is critically important to minimize the use of hot styling tools (straighteners and curling irons). The combination of hot metal and scorching sun is the fastest way to fry your color and cause hair breakage.
Keep your hair color vibrant until the end of the season! Don’t let the sun ruin your stylist’s work. You can purchase Kérastase Blond Absolu, Braé, Newsha, and other professional color protection lines directly at BACKSTAGE. Looking to refresh your shade for the summer or get personalized recommendations from Kateryna? We look forward to seeing you in our salon chair! Book your coloring appointment and consultation at: +380981811118