Today’s world of beauty and service demands more than just moving forward — it requires creating new meanings. At BACKSTAGE, we’ve always strived to be not just a grooming space, but an essential part of our clients’ lifestyle. That’s why we are proud to announce a major new step in our history.
BACKSTAGE is officially joining the Circle project — an ambitious and innovative urban hub that has already become the main topic of discussion in leading Ukrainian media.
A project everyone is talking about
Over the last few weeks, the country’s leading business and cultural publications have been actively analyzing the Circle phenomenon. This project is being called a new chapter in the history of urban infrastructure, as it is the first to bring the capital’s true “lovemarks” under one roof — brands that have won the absolute love and trust of city residents.
Experts and journalists have already shared their thoughts on the scale of the upcoming hub. We invite you to check out the first features and get a behind-the-scenes look at this massive collaboration:
- The Village Ukraine explores the project’s philosophy and its cultural impact: Read the article on The Village.
- Delo.ua breaks down exactly how the new space will change daily habits and the concept of comfortable living in a megacity: Read the analysis on Delo.ua.
- NV Business focuses on the business model and explains why Circle managed to gather a true “constellation” of the best brands: Read the breakdown on NV Business.
A New Home for the BACKSTAGE Philosophy
What is Circle? It’s not just a new spot on the city map. It’s a next-generation conceptual urban hub where architecture, service, aesthetics, and community intertwine into a single ecosystem.
For BACKSTAGE, being at Circle is an opportunity to take our signature beauty service to an even higher, exclusive level. We are designing a space where the synergy of style and comfort reaches its absolute peak, turning every visit into a special ritual.
“It is important for us to be present in spaces that match the rhythm of our clients’ lives. Circle embodies exactly this approach: having all the necessary infrastructure in one place,” says the BACKSTAGE team.
When to Expect the Opening?
A grand project takes time for flawless execution. The final launch and official opening of the innovative Circle hub are planned for late 2027.
Ahead lie months of inspiring work, developing a unique design for our new space, and preparing concepts that will once again surprise the beauty industry. We are already starting the countdown and will definitely share every step of this exciting journey with you.
Thank you for choosing BACKSTAGE. The best is yet to come.