When fashion meets art, events are born that everyone talks about. Recently, the M17 Contemporary Art Center was transformed into an epicenter of style as CHER’17 presented its new premium collection, CHER Special.
The BACKSTAGE team prepared the look for Tetyana Parfilyeva, the designer of СНЕR’17, as well as the brand’s models for the CHER Special runway show.
BACKSTAGE stylists focused on dynamics. “We wanted to achieve a living texture effect that would respond to every step of the model, echoing the movement of silk and chiffon,” the team notes. This is a perfect example of where apparent simplicity is backed by meticulous technique and a deep understanding of how styling interacts with runway lighting.
“Huge thanks to the entire team for creating the looks for the CHER Special show—you guys are out of this world. The speed, focus, and genuine passion for what the masters do—that is the true essence of BACKSTAGE. Thank you all for giving 100% and creating not just a look, but true aesthetic. You are professionals that I never tire of being proud of. It was powerful!” shares Karina Dubinina, owner of the BACKSTAGE salon network.
The show’s beauty concept was an extension of the global quiet luxury trend. Skin with a delicate, satin-like glow and soft nude accents created the look of a confident woman who has nothing to prove. This is makeup that doesn’t “mask” but rather “reveals” the character of the line—expensive, understated, and professional to the core.
The backstage atmosphere is always a state of controlled chaos where every second counts. However, the success of this show was the result of perfect synergy between the designer and the team of masters.
The CHER’17 brand emphasized that it was the attention to detail and the deep involvement of BACKSTAGE that helped achieve such a cohesive final result:
“Friends, thank you for your support and for being with us throughout the preparation for the show! Everything was incredibly professional, beautiful, and handled with great attention to detail. This is truly valuable to us, as these things are very much felt in the final outcome. We thank your team for their dedication, reliable work, and the comfortable atmosphere you created! We are always happy to work on joint projects with you!” comments Anastasiia Horna, Marketer for CHER’17.
The show at M17 proved that Ukrainian fashion today is about more than just clothing—it’s about flawless execution at every stage, from the first stitch on a dress to the final brushstroke backstage.